
Proicon has officially unveiled its new location in Al Khobar, marking a fresh step in the brand’s ongoing focus on delivering more tailored and flexible training experiences.
The launch featured a guided tour of the space, offering attendees a closer look at the layout, facilities, and how the location operates on a day-to-day basis. This approach reflects Proicon’s modern identity and its consistent design language across all locations. Designed with both flow and comfort in mind, the new space blends privacy, ease of movement, and a clean, contemporary look. Smart training technologies are seamlessly integrated to align with today’s fast-paced lifestyles and evolving expectations.
The opening ceremony included a ribbon-cutting moment and on-site coverage that captured the atmosphere of the event, highlighting the details of the space and the overall experience enjoyed by attendees. Proicon stated that the Al Khobar opening reflects its broader vision of delivering a refined training concept focused on experience quality, while maintaining the high standards the brand is known for across all its locations.

Proicon has officially unveiled its new location in the United Arab Emirates, continuing the brand's focus on delivering refined, well-designed training experiences across the region.

Proicon is set to participate in RiminiWellness 2026, one of Europe's leading fitness and wellness exhibitions held in Rimini, Italy. This year, Proicon will be featured as an Innovator within the Startup & Innovation Area, a dedicated space for emerging companies and breakthrough technologies shaping the future of the global fitness, EMS, and wellness industry.